With the holidays approaching quickly and 2017 coming to an end, life is a little crazy for us all! We were grateful to have the chance to chat with blogger extraordinaire, Jazzmine Raine, this week. You won't want to miss all the things this multifaceted lady has been up to.. so get reading! 1. First off, share a little about YOU. Who is Jazzmine Raine? I am a young entrepreneur - which is so exciting to say out loud (or in text). I am content creator, health and wellness en

Whether your brand offers a product or a service, the holidays can make or break your year. Starting mid-November, brands are already blasting customers’ inboxes with big sales and holiday discounts, vying for their attention. And so, the holiday marketing battle begins. With all the hustle and bustle of the holiday season, how can you stand out from the noise and do something memorable? To help you out, we’ve compiled a list of our four favourite marketing campaigns that are

Coming off of a very exciting (and successful!) fair trade pop-up shop experience for her company Cambio Market in Toronto, our very own Community Manager, Gelaine, seemed like the perfect fit. Now only does she help curate the aesthetic of our accounts, but she runs social for other brands and owns her own business at the same time! Can we say major #girlBOSS? 1. First off, share a little about YOU. Who is Gelaine Santiago? Hi everyone! I'm an entrepreneur and content mar

We're heading at what feels like rapid speed towards the holidays, and we've recently been inspired by all the incredible local entrepreneurs and designers in Toronto! After all, we want some ideas for our Christmas list. This led us to choosing the one, the only Jessie Chui, paper flower artist extraordinaire from Crafted to Bloom, for our Work It Wednesday Feature this week! Are you ready for it? 1. First off, share a little about YOU. Who IS Jessie Chui and what's your bra

When it comes to building an online presence, consistency is key. But when you’re a business owner juggling customer service, sales, and everything else that running a business entails, social media is often the last thing on your mind! Here’s where having a content calendar can help. A content calendar is a resource to help you plan and visualize all of your brand’s content throughout the year. Content calendars don’t need to be long or complex, and they are MAJOR lifesavers

Everyday, we encounter so many incredible and inspiring entrepreneurs in our city - sometimes it can be difficult to choose what TRULY makes one stand out over the other. This week, the choice was easy for us: another fierce female who started her own creative agency. When women support one another, incredible things happen - and this week, we're introducing you to Amanda Riva from THP Agency! 1. First off, share a little about YOU. Who IS Amanda Riva? I’m a big family person

Here at Work It Social, we’ve had the privilege to work with many different clients, from startups to successful small and medium-sized brands ready to scale up. Though every brand faces its own unique challenges and opportunities, we seem to see the same mistakes come up again and again. Let’s chat the four marketing errors most small brands make, and how you can avoid them. 1. Trying to Market to Everyone It’s tempting to want to appeal to everybody. We get it. The more peo

So, it's the day after Halloween and we know how you probably feel - you enjoyed a few too many tricks or treats last night (we know we did!) You might be tempted to be a little lazy today, until you hear about all the things artist/designer Erin Lightfeather accomplishes in a day. Plus, her Instagram feed is one of the most beautifully curated ones we've EVER seen. Motivation, much? Welcome to another week of Work It Wednesday! 1. First off, share a little about YOU. Who IS