If you’re unfamiliar with the term ‘Twitter chat,’ it might be one of Twitter’s best-kept secrets. The conversation uses a specific hashtag to discuss a topic, with a host who monitors and leads it. The hashtag is used to connect participants more easily and follow along with others. The fact is: these chats are one of the easiest ways to boost engagement while establishing yourself or your business as a leader, so we encourage you to jump in and participate ASAP! Here are the top five reasons why you should get involved:
1. Create Personal Relationships
Twitter is already a great place to connect with like-minded users by following and engaging with relevant accounts. Occasionally jumping in on a Twitter chat allows you to build relationships with new people or businesses that you may have never heard of! You can discuss a specific topic with participants who express different points of view, creating a really cool and unique environment to foster personal relationships.
2. Stay Informed
Most of us learn more from interacting with others than simply sitting in a lecture hall or attending a conference - and Twitter chats allow you to do just that! There are many different participants from all walks of life with brand new ideas to offer. Sometimes, that fresh perspective is just what you need to get those wheels turning. Learning from other professionals in your industry will also allow you to learn new things and stay current. There is nothing worse than seeming outdated and these chats can keep you up-to-date and well-informed with what’s hot and what’s not.
2. Gain Exposure for your Brand
With some of these chats involving hundreds of participants, what better way to spread the word about your brand than to participate and teach them who you are and what you’re about! Anyone who searches the chat hashtag can see your tweets. It is a great place to show off the great ideas you are coming up with and earn the respect of others in the business. So promote yourself, get out there and show them how you #WORKIT.
4. Build Community
While participating in these Twitter chats, be sure to be respectful and give helpful and thoughtful responses. If you’re planning on participating just to show that you did, don’t. If you do it the right way, you will be respected as part of that community, simultaneously building your personal connections. With more people reading what you have to say, you will gain more followers, helping to grow your business and extend your reach to a wider audience.
5. Get Inspired
It is always helpful to bounce ideas or get suggestions off others when you’re stuck and we guarantee that participating or even just following along will inspire you. There is so much creativity in this world that can change your perspective, so why not surround yourself with it in these Twitter chats? Whether you’re stuck on where to go with an idea or fresh out of blog topics, look for inspiration in these conversations.
We’ll let you in on a little secret: some of Work It Social’s favourite Twitter chats. If you want to get an edge on social, we encourage you to join:
#HootChat - Thursday’s at 3:00 p.m. ET
#TwitterSmarter - Thursday’s at 3:00 p.m. ET
#ContentChat - Monday’s at 3:00 p.m. ET
Need some more guidance on getting started on Twitter chats and boosting your online presence on this important platform? Don’t fret: contact us instead!