Capitalizing on Love: Branding for Valentine's Day
WHO DOESN’T LIKE VALENTINE'S DAY?
Ahh, it’s that time of the year again.
A virtual bouquet of red roses, perfume that smells like chocolate-covered strawberries or a Starbucks White Chocolate Mocha with raspberry and heart sprinkles? Now, I know it can be overwhelming but the beauty of Valentine’s Day is an opportunity for your brand to create new and long-lasting relationships. By utilizing this day to market yourself, you can find unique and engaging methods to grab the public’s attention, capitalizing on the aura of Valentine’s Day.
Your crafty messages can be witty, predictable and even a little cheesy depending on your marketing goals. Do you want to gain more followers? Do you want to include your subscribers in your new marketing campaign? Maybe you just want people to buy your shoes and that’s completely okay! How you plan to get their attention amidst all the Valentine’s Day shenanigans depends on how much you are willing to go the extra mile to be noticed.
LOVE IS IN THE AIR: WHAT THAT ACTUALLY MEANS
Taking the time to show that special someone how much they truly mean to you is Valentine’s Day’s main premise. For your brand, those “special people” represent the untapped potential of hundreds or thousands of followers in your target audience. What can you do to ensure that you reach them effectively?
Take the Opportunity to Give Special Discounts
[if !supportLists]○ [endif]Nothing says a special holiday than offering discounts to your ever-so-lovely customers, friends and family. Not to mention discounts are a great way to draw customers to test out your brand. If they love what you bring to the table, they will come for savings but stick around for quality. Make sure you are putting out some of your best products! [if !supportLineBreakNewLine] [endif]
[endif]Create Unconventional Valentine's Day Themed Posts
[if !supportLists]○ [endif]Although some may say Valentine’s Day is traditional, don’t fall for the hype! Anything Valentine’s Day-related will get you coverage, so it’s better to get creative! Coming up with clever posts like “Five ways to make your dog’s Valentine’s Day with a box of chocolate flavoured biscuits” will grab someone’s attention. Don’t be afraid to go against the masses. [if !supportLineBreakNewLine] [endif]
Get Everyone Involved in your Marketing
[if !supportLists]○ [endif]Giveaways, polls, even re-posting related content for the entire week leading up to Valentine’s Day will help attract customer’s attention organically. This is a great way to not only capitalize on their #relationshipgoals but a really amazing way to show them you care and want to connect with them on a human level. Other ways to get people involved are video contests and LIVE Valentine’s Q&As that really show appreciation for being part of your brand. [if !supportLineBreakNewLine] [endif]
Take Advantage of Targeted Posts
[if !supportLists]○ [endif]Valentine’s Day is a beautiful time to really hone in your specific target audience After all, it couldn’t be a better time to target men with beards to buy a really great razor for their Valentine’s Day dinner. Or maybe even a really good vegan beard oil to ensure softness for you and that special someone! Targeting allows for your brand to really tap into your audience to give them what they need for that special day. Whether it’s Facebook, Twitter, Instagram or even Snapchat, test out different advertising options to see what works best for you.
WHAT VALENTINE’S DAY TRULY MEANS TO YOU
Valentine’s Day is a holiday that makes shopping for your loved ones truly special. No matter what, consumers are going to make decisions based on what they believe in, so it’s important to figure out your angle and target your audience effectively. From thought-provoking to emotional campaigns, the holiday’s are a wonderful time to capture the attention of a new audience. But don’t forget about those followers you gained after the holiday is done. Valentine’s Day is the stepping stone you need to genuinely showcase your brand beyond the obviousness of the holiday, ensuring you attract your current and future audiences.