Welcome to another version of Work It Wednesday! This week, we talked with the fabulous Carina D'Angelo, owner of Event Boutique & Co.! Taking the jump to start her own business was a big one. Carina takes everything in stride and continues to succeed in all she does! 1. Where does your love of event planning stem from? I grew up with a family friend that was an event planner and I looked up to her so much. I could tell she worked hard and often long hours but more than anyth

If you wake up in the morning and the first thing you do is open your eyes and swipe through some notifications, you’re like millions of other social media users who use their phone to do just about everything. If you find yourself on the brand side of things, you want to ensure you are creating top-notch content that your audience consumes first thing in the morning. The reality is, social media is everywhere and we want to make sure you know what to avoid in order to WORK I

If your brand is in need of some extra promotion, it’s time you start considering influencer marketing. Here are some tips on finding the best influencer for your brand... Start your hunt by looking for someone with interests related to your brand who can represent your products well. Review their followers and truly understand if they represent the demographic you’re looking for (HINT: fake influencers often purchase followers and engagement, so be sure to keep an eye out fo

Welcome back! For this week's Work It Wednesday we're headed on the 401 to Hamilton to learn more about a fantastic entrepreneur, Carla Criminisi. Owner and head stylist of Charles & Hunt, Carla has done a phenomenal job at tapping into a niche market for the men's fashion industry. Being able to assist men in styling their wardrobes and shop for them - what a win! 1. Where did your dream of being a personal stylist and business owner stem from? The path to becoming a persona

Happy Wednesday everyone! Wednesday means #humpday but for our team at Work It Social, it truly signifies Work It Wednesday! Today, we have a great profile on Kristian Borghesan, Co-Founder and Marketing Director of Brüha. We reached out to Kristian because we fell in love with the culture of Brüha and what they stand for. They connect with people on a personal level, bringing them together at various events to celebrate what's going on in their local community. 1. Tell us a

When thinking about marketing and branding, colour is always a very important factor to consider. The colours you associate with your personal brand or products can make a huge impact on how you are perceived and remembered. During the branding process, it is important to take into consideration how a colour will make your customers feel. The fact is, there is psychology behind why people see a certain colour and feel a certain way. Start by doing your research and pick exact

Remember the good ol’ days of simply stating what you meant? Now, it takes more time. Insert the use of emojis. From engaging with a younger audience to ensuring your messaging is quick, to the point and ultimately - relatable. Many marketers and social media specialists have caught onto this trend and use it often. Emojis are not only awesome for those text conversations with your BFFs but they can also work perfectly for brands, public figures and agencies. Here’s why we th

Hey there, peeps! We're excited to release this next post for #WorkItWednesday featuring Rebecca Pilozo. This amazing woman shows us the true definition of perseverance and making your dreams a reality. From her gorgeous photos on her Instagram page to her beauty channel on YouTube - you don't want to miss a beat. She's killing the game! 1. Who is your biggest inspiration? Sophia Amoruso. She's a remarkable example of someone who continues to build up her opportunities from n

Hey there, readers! Hope you're excited for another #WorkItWednesday. Today we have the lovely Victoria Stacey from Florals + Teacups. She shares DIYs, tips and tricks, travel stories and a whole lot more. She even has her own workshop series on her YouTube channel we highly encourage you watch! We're obsessed with her style and confidence to #workit in every scenario she's thrown in. From travelling to mermaid school, this lady gets an A+ for embodying the #workit lifestyle.

Ever wonder how on Earth some people can look so effortlessly perfect all the time? After spending years watching make-up tutorials on YouTube, trust me, it is nowhere near effortless. If you need some inspiration or just want to learn a thing or two, here are some ladies in beauty you should check out: @chrisspy Let’s talk about TALENT! Christina is on some other planet when it comes to the artistry of make-up. She will shock you with the crazy things she can accomplish. Whe