We've been following this Toronto food influencer on social for a while and envying his interpretive, edgy photos - so it was only suitable that we asked if he wanted to be part of a group of incredible local influencers and entrepreneurs that caught out eye! We can't help but also LOVE that he is a Work It Social client regular at Boxcar Social ;) (we meeeaannnnn.. what's not to love?) If you don't know him already, you'll be glad that you do now: meet Abhishek Dekate. 1. Fi

Remember the conversation we talked about in our Social Media Growth Hacking 101 post on who isn’t on social media these days? With such an overwhelming positive response to this blog and an urge to help you awesome folks (our audience!), we dug deeper. To break it down, social media initially appealed to regular people, but later on even small and big companies started using it. On top of that, it’s not only about building a cool and cohesive presence online, but there are m

Everyone has hit the ground running in 2018 - and we can already tell it's a good year. We've met so many inspiring influencers and entrepreneurs in the past few weeks, it can be hard to keep up. This week, we chose to talk with uber-fashionable self-proclaimed fashion and travel lover, Lexi from @FashionlySo. If you don't want to steal her ENTIRE wardrobe, you'll want to after this read ;). 1. First off, tell us a little about yourself. What got you interested in fashion? I’

You don’t have to be a big brand with a twenty person marketing team to create great content. Take it from us - some of our favourite brands on social media are small and local businesses! So how can you create amazing content and stand out from the rest? Learn from these three Toronto brands who are leading the way on Instagram. 1. The Wanderly If you’re on the lookout for a beautiful Instagram feed, head over to @TheWanderly. This Dundas West shop curates thoughtful pieces

When it comes to being an entrepreneur, self-development and constant learning should be prioritized. And what better way to step up your entrepreneur game than by learning from people who've ALREADY built successful businesses? We got a few of our entrepreneur friends together and asked them what business books were on their reading list for 2018. Here's what they shared! 1. Start With Why by Simon Sinek This book a cult following of its own and is on all the major reading l

This Work It Wednesday is pretty special, because it features one of our first EVER community managers, Raphaela Mandel. And you know what? We'll let you in on a little secret. She was actually the brains behind Work It Wednesday! We LOVE celebrating our current and former employees wins so we think you should take a listen, too ;). First off, tell us a little about you. Who IS Raphaela Mandel? Well, that's a pretty deep question! I guess the best way to describe me is simple

Walking down Queen and Ossington after a meeting last week, we overheard this conversation: Girl 1: So, let’s connect. What’s your Facebook? Girl 2: Oh, I don’t have one! Girl 1: *Eye Roll* “What planet do you live on? Who isn’t on social media anymore?” The truth is, social media is taking over and if you don’t have an online presence, you’re likely a minority. From individual users to small companies and multinational organizations, it’s hard to name many brands who have no

We've been following this organization for years. We've been wanting to take all of these fuzzy beauties home. We even know the founder of this AWESOME concept.. so it made sense to talk to Laura Bye of Save our Scruff and share our love of rescue to the world! Disclaimer: you might be on the hunt for next furry friend after this post. 1. First off, tell us about Save Our Scruff. What makes you different from other rescues? Well, there are many rescues, I'd say. I think, fi

Let’s face it. The holiday season is like the entrepreneur’s version of Disney World - everything just seems magical. Sales come easily. People are ready to shop. And most of us end up gaining a ton of new customers. But how do you keep those seasonal customers engaged and happy even after the holiday glow is over? Read on if you want to find out! 1. Offer An Incentive Everyone loves a good deal, so why not re-engage your customers by offering one? Reach out to your previous

WELCOME 2018. The year is already starting with a bang and Work It Social is busy with new clients, old clients and everyone in between. Fortunately, we're managing to maintain time to interact with the most awesome influencers and entrepreneurs across the city and are bringing Cassandra from Chic Made Consciously to you on the first #WorkItWednesday of 2018. Are you ready for it? 1. First off, tell us a little about Chic Made Consciously. What do you do and what makes you un