Four Strategies To Keep Your Seasonal Customers Engaged All Year Long
Let’s face it. The holiday season is like the entrepreneur’s version of Disney World - everything just seems magical. Sales come easily. People are ready to shop. And most of us end up gaining a ton of new customers.
But how do you keep those seasonal customers engaged and happy even after the holiday glow is over?
Read on if you want to find out!
1. Offer An Incentive
Everyone loves a good deal, so why not re-engage your customers by offering one?
Reach out to your previous clients and offer a discount code or coupon to use towards their next purchase. They’ll appreciate the gesture, and even if they don’t use it this time around, it will remind them of why they shopped with you in the first place.
If you’re like one of our many clients who run in-person events, then give your customers a reason to come out and see you! Send an email or share a social media post announcing where you’ll be popping up next, and entice your customers to drop by. Offer them a special discount or sale, and make it clear that it’s “for VIP customers only.”
They’ll love that you remembered them and will help keep you top of mind.
2. Run A Giveaway
Depending on the nature of your business, your customers may not be ready to dive back into shopping mode right away. And that’s okay!
Enter the giveaway.
Customers might not be buying right now, but that doesn’t mean they can’t be excited about your brand! Run a contest on your Instagram, Facebook page, or blog to get people talking about you again. Giveaways are an excellent way to boost brand awareness and get your customers thinking about you, even if they’re not ready to buy just yet. Plus, the bump you’ll see in followers, subscribers, and engagement will be worth the effort.
3. Send Regular Updates
When we say you should be regularly updating your customers, we don’t mean spamming them with Twitter posts or non-stop Facebook updates. But there is a lot to be said about maintaining regular communication with your customers. Take time to develop a content calendar for the year ahead so that you always have news to share with your clients.
Do you have new products arriving? Are you running a sale? Will you be hosting a pop-up? These are all meaningful offers and updates that your hard-core fans would love to know about, so make sure you’re communicating with them!
Take a look at our tips on how to plan your content in advance to ensure you’re staying consistent and top of mind for your customers.
4. Check In
Sometimes, engaging and retaining your customers is as simple as asking how they’re doing.
Reach out to customers who purchased from you over the holidays and ask for their feedback. What did they think of their products? Did everyone love their gifts? How was their experience shopping with you?
You can do this with something as low-key as an email check-in or an online survey. Or you can go higher-tech and set up a system to accept online reviews. For my business, Cambio Market, for example, we use a service that automatically contacts our customers two weeks after their purchase, and asks what they thought about their products.
Since we get a ton more sales over the holidays, this ends up being a wonderful way to keep in touch with our new customers. It also shows that we care about their opinion, and the feedback we get in return is invaluable.
It’s one thing to get new customers, and it’s a whole other ball game to actually keep them happy.
We’d love to hear how you do it. How do you engage your customers year round? Share with us in the comments!